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MANILA, Philippines, June 18, 2026 — For a lot of young Filipinos today, the internal monologue around getting sick sounds something like: “I can’t afford to be sick right now.”
The Philippine Statistics Authority estimates that freelancers and self-employed workers now make up a significant portion of the country’s labor force — many of whom are not covered by PhilHealth or any employer sponsored HMO. Between rent, utilities, groceries, and the general cost of just trying to build a life, healthcare often ends up at the bottom of the priority list, not because it doesn’t matter, but because traditional health plans can feel out of reach.
Enter Maxicare PRIMA products, a suite of prepaid healthcare cards and e-vouchers designed to make care more straightforward, flexible, and accessible. Developed by the country’s leading HMO brand, Maxicare recently relaunched PRIMA to give everyone who avails it even more value (without changing prices, of course!).
The existing PRIMA lineup, Consult (₱999), Access (₱9,999), and Elite (₱19,999), already disrupted the industry by taking healthcare accessibility to a whole new level when it launched last year. The new enhancements build meaningfully on that foundation.
Across all tiers, personal accident insurance coverage has been extended to up to 99 years old (previously up to 65), plus the coverage amounts have been increased: PRIMA Consult now carries up to ₱20,000 in personal accident protection, while PRIMA Access and Elite go up to ₱50,000.
Speaking of Access and Elite, those who avail of these products also gain access to a stronger suite of wellness benefits, including unlimited teleconsultations, up to 50% medicine discounts and mental health support via MedGrocer all available digitally. Additionally, holders of the said plans can opt to avail of the HomeLab add-on via Singapore Diagnostics, which gives them the benefit of getting lab tests done from the comforts of their own homes.
Meet PRIMA Consult+
Together with the launch of the enhanced PRIMA benefits comes PRIMA Consult+, priced at ₱1,199. At its core, PRIMA Consult+ is the answer to a very specific question a lot of young Filipinos are asking: “How do I get quality healthcare coverage when I’m just starting out or working outside a traditional employer setup?”
The new variant gives cardholders mental health support, unlimited consultations at any of the 45 Maxicare Clinics nationwide, discounted medicines,, and personal accident insurance up to ₱20,000 — all while maintaining a price point that’s friendlier to a first-jobber’s salary or a freelancer’s variable income. An optional teleconsult add-on is also available for those who want doctor access without leaving their desk, home, or co-working space.
“We’ve always believed that preventive healthcare shouldn’t be a privilege,” said Raymond Hernandez, Maxicare Group Chief Customer Officer. “PRIMA Consult+ is our direct response to what we’re hearing from young Filipinos who want to take care of their health, but are missing an affordable product that gives them the exact things that they are looking for, like mental health support, discounted medicines, and teleconsult. This was designed with a very deep understanding of what today’s youth are exactly looking for from a healthcare product.”
The enhanced PRIMA lineup and the new PRIMA Consult+ are now available at any Maxicare Clinic nationwide. You may also visit shop.maxihealth.com.ph to learn more or purchase your very own PRIMA product online. PRIMA is a product of MaxiHealth.
About Maxicare Group
Since 1987, we’ve led the way as the Philippines’ leading HMO. Today, we’re the Maxicare Group: a unified ecosystem built for your holistic health, wellness and financial journey. The PRIMA line of products is owned by MaxiHealth, and is exclusively distributed by Maxicare. This makes Filipinos’ everyday health and wellness simple and accessible at every stage of life, through quality outpatient care at Maxicare Clinics’ nationwide network.
To learn more about the PRIMA or to secure protection for your family, visit shop.maxihealth.com.ph or any Maxicare Clinic today.
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